Students compare Sudbury to David Dickinson and Katie Price as new vision aims to boost town’s image and influence

PUBLISHED: 14:49 11 June 2018 | UPDATED: 14:49 11 June 2018

The vision aims to improve Sudbury Picture: GREGG BROWN

The vision aims to improve Sudbury Picture: GREGG BROWN

Students in Sudbury have likened the town to David Dickinson and Katie Price as part of work to boost the area and its image.

Sudbury has been compared to David Dickinson Picture: ITVSudbury has been compared to David Dickinson Picture: ITV

The Vision for Prosperity aims to establish areas of Sudbury for improvement and produce an action plan to boost the area.

As part of the engagement period earlier this year, students in the area were asked to liken it to a celebrity to understand how they viewed their town and its character.

The findings, published ahead of Babergh District Council’s cabinet on Monday, revealed that young people felt it was akin to antiques TV show presenter David Dickinson, whose catchphrase was “cheap as chips” as well as Katie Price, Sharon Osborne, Simon Cowell and Gary Barlow.

The feedback was that the town needed to represent someone younger and better known such as Angelina Jolie or Mo Farah.

Sudbury was also likened to Sudbury Picture: PA ARCHIVE/PA IMAGESSudbury was also likened to Sudbury Picture: PA ARCHIVE/PA IMAGES

The report revealed that the issue of a bypass and congestion was by far the biggest concern, while other key considerations included shopping in the town centre and car parking.

The full vision is set to be published on Suffolk day next week, but an action plan has already gathered some of the measures, including a full bypass assessment to be completed by spring next year, a new multi-storey car park in North Street, more work to attract top brands to the town centre, and developing the Hamilton Road quarter into a leisure development with cinema and restaurants.

Simon Barrett, Independent Conservative councillor for Sudbury South said: “I think it’s good to see we are absolutely in step going forward, and what is very good for the people of Suffolk is there are timelines put on the various projects.”

He added: “I think we should be proud of this position and I would like to take that forward with the town council as well.”

Students in Sudbury said the town needs to be more akin to Angelina Jolie than Katie Price Picture: PA WIRE/PA IMAGESStudents in Sudbury said the town needs to be more akin to Angelina Jolie than Katie Price Picture: PA WIRE/PA IMAGES

Concerns were raised during the cabinet meeting over opposition to the bypass, how receptive people would be to paying for parking in the town, as well as the length of time parking has been a conversation within Babergh’s committees but still hadn’t been resolved.

Babergh’s cabinet member for communities Margaret Maybury added: “I would like to ask you to include young people going forward – they have contributed to this, they are our future, they are the ones we need to engage with.”


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